3. Google Analytics Multi-Channel Funnels

The Multi-Channel Funnels enables you to request Multi-Channel Funnels data for an authenticated user. Data is derived from conversion path data, which shows user interactions with various traffic sources over multiple visits prior to converting. This allows you to analyze how multiple marketing channels influence conversions over time. For more details on what data is available, read the About Multi-Channel Funnels, as well as About Multi-Channel Funnels Data. With the Multi-Channel Funnels you can:

  • Create custom reports using Multi-Channel Funnels data. For example, you could use the Top Conversion Paths data to report on attributes such as relative position of interactions in a conversion path.
  • Integrate Multi-Channel Funnels data with your business data. For example, you could correlate online conversion data with offline sales data and media cost data to arrive at a more complete picture of marketing ROI.
  • Display Multi-Channel Funnels in new environments. For instance, you could create visualizations and other presentations of the data that communicate the value of different marketing channels in driving conversions.
Figure 1. Channel Methods
Method Arguments Returns Description
$management->setStartIndex($startIndex);
  1. integer
Eden_Google_Analytics_Management Set start index
$management->setMaxResults($maxResults);
  1. integer
Eden_Google_Analytics_Management Set start index
$management->getAccounts(); none array Returns all accounts to which the user has access.
$management->getWebProperties($accountId = self::ALL);
  1. string
array Returns web properties to which the user has access
$management->getProfiles($accountId = self::ALL, $webPropertyId = self::ALL);
  1. string
  2. string
array Returns lists of profiles to which the user has access
$management->getGoals($accountId = self::ALL, $webPropertyId = self::ALL, $profileId = self::ALL);
  1. string
  2. string
  3. string
array Returns lists of goals to which the user has access
$management->getSegments(); none array Returns lists of advanced segments to which the user has access

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